At BestFriendsFurEver.shop, a Canadian-owned business rooted in a profound love for our furry companions, we’re dedicated to enhancing their safety and joy. Our story began in the heart of Ontario, where founder Jenna Carter faced the heart-wrenching challenge of protecting her aging Golden Retriever, Max, during dark evening walks. Watching Max struggle to be seen in low light sparked a mission: to create a haven where pet parents like you can find high-quality, safety-focused collars to safeguard your best friends.

Jenna, a lifelong animal lover with a background in small business management, joined forces with her sister Emily, a veterinary technician with over a decade of pet care expertise. Together, they searched for reliable solutions but were frustrated by subpar options and lengthy shipping delays in online pet retail. In early 2025, BestFriendsFurEver.shop was born, committed to crafting premium LED Adjustable Dog Collars designed to illuminate and protect aging pets—products we’d trust for our own.

Based in Kitchener, Ontario, our small, passionate team of three—Jenna, Emily, and logistics coordinator Mark—works diligently to ensure every collar meets our rigorous standards. Our collars, featuring bright optical fibers and waterproof, durable materials, are the result of months of research and testing, guided by local veterinarians and pet owners. They offer peace of mind, lighting up the night to keep your dog safe from unseen dangers.

What sets us apart is our personal care. Each order is hand-packed in our home office, and we’re always here to help with advice or questions about choosing the perfect collar. Max crossed the rainbow bridge last year, leaving a paw print on our hearts that fuels us daily. That’s why we offer fair pricing and free shipping over $35, ensuring quality safety without the wait.

As a family-run business, we reinvest earnings into improving our collar line and support local animal shelters, like the Kitchener-Waterloo Humane Society, with a portion of every sale. Our journey is just starting, but our mission is steadfast: to be your trusted source for pet safety, one glowing step at a time. Join our community of pet lovers, share your stories, and let’s celebrate the unbreakable bond with our dogs. At BestFriendsFurEver.shop, your pet’s safety is our purpose. 🐾